The Sunday Series: Mavis Rivers

“Mavis Chloe Rivers’s background is as distinctive as her singing. The daughter of Moody Charles Rivers and his wife, Louisa Stehlin, she was born in Apia, Western Samoa, on 19 May 1929, into a Mormon family that blended British, French, Swiss, Chinese and Samoan ancestry. One of 13 musically gifted children, she performed in a series of family musical evenings that soon made their home an entertainment centre. Some of these were broadcast on Western Samoa’s first (short-wave) radio station, which was built by one of her uncles. As the Second World War started in the Pacific, the family moved to Pago Pago, in American Samoa, where Mavis became a mascot to thousands of American servicemen stationed there. As she sang from camp to camp, backed by her father’s band, a special switchboard telephone hook-up enabled soldiers and marines to listen in from further afield.

The Rivers family’s next move, in 1947, was to Auckland, where they lived in Grey Lynn and later Sandringham. Mavis worked as a stenographer for the Farmers’ Trading Company and successfully auditioned for nightclub work at the Peter Pan cabaret in Queen Street. In 1948 she branched out into radio work on stations 1YA and 1YD. She soon became one of the most popular female singers in New Zealand and in 1949 made her first 78 rpm record with the newly formed TANZA (To Assist New Zealand Artists) label.

Rivers also brought three of her sisters, Natalie, Mitzi and Sally, to TANZA’s attention, and they lent their exceptional vocal harmonies to numerous recording sessions. Beginning her recording career in a basement studio in Auckland’s Shortland Street, Mavis went on to record over 40 songs with TANZA, as a soloist, in duets, and as a guest singer with many popular bands of the era. She later recorded on the Zodiac label, another pioneer of the New Zealand music industry. Although she initially recorded mostly Polynesian-style music, she quickly showed her versatility by doing jazz numbers with astonishing skill.

In 1953–54 Rivers spent a year in the United States, studying on a scholarship at Brigham Young University in Provo, Utah. She sang in a variety show in Salt Lake City until her student visa expired, and then returned to American Samoa for six months, working as a disc jockey at its radio station. She went back to the US in January 1955 and settled in Los Angeles. Jobs were scarce at first, and for a few months she returned to secretarial work, before securing a guest spot with a Hawaiian quartet in local clubs. The group included a Filipino singer and bass player, Glicerio Reyes Catingub (known as David), whom Mavis married in Los Angeles on 4 October 1955. She retired briefly from singing the following year when the first of her two sons was born. She then resumed her career and steadily gained a following, not only in Los Angeles but also in the new entertainment capital, Las Vegas.

In 1958 Rivers signed a major recording contract with Capitol Records, where she worked with Hollywood arranger Nelson Riddle on three albums, including Take a number (1959). Frank Sinatra caught her act and immediately signed her to his newly formed Reprise label. There she worked with Marty Paich, arranger for Ella Fitzgerald, Mel Tormé and others. She went on to record numerous albums with major and minor labels in the US, and appeared on ‘The Steve Allen Show’ and other television programmes.